Mixed messages

The purpose of any advertising is fairly straightforward – to get you to do something. More often than not they want you to buy something, but ads can also try to convince you to think or feel a certain way about something. However, lately I’ve been seeing more and more ads that just slightly miss the…

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It’s a dirty job

Since returning to America, I’ve had the chance to watch a fair bit of daytime television. This also means that I’ve had the chance to watch a fair bit of daytime advertising. The ads (appropriately so) are demographically split pretty evenly between retired people and women, since these are the two groups most likely to…

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