The Coffee Wars

There is something very polarizing about a cup of coffee; in fact, I know a lot of people who would define themselves by where they buy their brew.  Like any other addictive substance, this caffeine cocktail is a recession-proof way for businesses to get you in the door and hopefully have you spend some money…

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Gummi-tastic!

Today I experienced the magic and wonder of gelatin in a completely new way.  After reading an article on homemade gummi candy I couldn’t help but try it myself.  I am almost as enamoured with gelatin as the Victorians were (and considering how they treated it as the main event at any dinner party, that’s…

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Nutella + Cupcake = Awesome

A few days ago I read a recipe online for Nutella cupcakes, and that’s pretty much all I’ve thought about ever since.  First of all, I live for cupcakes.  I don’t think I’ve ever met a cupcake I didn’t love, and that includes the deceptively delicious bacon and dark chocolate cupcake I indulged in with…

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Faux butter faux pas

When they named their product I Can’t Believe It’s Not Butter, Unilever pretty much spelled out the main product benefit.  It is not butter, and yet it tastes like butter.  This is fairly straightforward, and up until now their advertising has focused on this mirage.  You may remember the long-running campaign where someone lifts the…

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Decisions, decisions

It’s reassuring to know that sometimes even heroes have trouble deciding what to wear.  Personally, I think I would go for that sultry spring.  You can vote for this design to be made into a t-shirt at Split Reason. Mario’s Closet design @ © SplitReason.com

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The Cadillac of Guilty Pleasures

Anyone who knows me well will already know that I am a huge fan of Survivor.  I have watched every season since the very first.  When I was living in China my dad would tape the show every week and mail me a DVD once a month.  At this point I have pretty much subjected…

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How Dunkin Donuts won my heart (for now)

Dunkin Donuts is currently running a commercial with a man hocking counterfeit breakfast items from a fold-out box in front of an office building. It’s another ad that I want to hate, but somehow it makes me laugh every time I see it and I forget about my reservations. I want to hate it because…

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Happy as a… seal?

If you are in withdrawal from the delightful antics of the so-called “crasher squirrel,” then have no fear. There is a new photo-crashing animal in town, and he is one cool customer. Meet “crasher seal,” the latest candid camera moment to emerge from the world of nature photography. I seriously want to pinch his cheeks,…

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