Since returning to America, I’ve had the chance to watch a fair bit of daytime television. This also means that I’ve had the chance to watch a fair bit of daytime advertising. The ads (appropriately so) are demographically split pretty evenly between retired people and women, since these are the two groups most likely to…
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I normally pay about as much attention to insurance commercials as I do ads for AARP travel discounts. And considering I’m not really their desired demographic, they probably pay about the same amount of attention to me. However, a recent campaign from AXA caught my eye, and unfortunately for all the wrong reasons. The basic…
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Positively Natalie 