Let’s just get this out of the way, right off the bat: I don’t celebrate Christmas. When I lived in China this was inconceivable to people because they thought of Christmas as the quintessential American holiday. This was particularly evident in this classroom display my students prepared when I worked as a teacher.
I probably should have corrected their research, but quite frankly I knew it would be a losing battle. Because the truth is, for most people, the only religion involved in Christmas is worshiping in the church of consumerism. Usually it makes me roll my eyes and acknowledge the kernels of truth in American stereotypes. This year, however, I really do hope that the miracle of Christmas involves lots and lots of spending.
When you’re a happy Christmas celebrant, all of the holiday hype is a jolly countdown to the day you get to stuff your face full of gingerbread to fuel a tornado of wrapping paper mayhem. For the rest of us, it’s a countdown to the day when everyone shuts up about Christmas. For me personally, it’s also a countdown to the day when going out in public no longer means having to endure the scent of artificial cinnamon. Something about it just makes my stomach churn.
While I normally spend the month of December perpetually muting the television, this holiday season I’ve found myself actually enjoying a great number of Christmas ads. There are still plenty of crappy eye-rollers out there, but I’m pleased to see a more inventive take on the big spending push.
I pretty much love any video that Pomplamoose puts together, but I particularly love that Hyundai reached out to some deserving YouTube stars and gave them exposure to a more mainstream audience. It’s clever and forward-thinking.
I can’t say enough times how much I adore Target’s series of holiday ads. Not only are they catchy and easily recognizable as a brand, but the campaign branches out to offer free downloads of all the songs in their commercials. Check out their website to listen to the specially-written tunes.
Last, but certainly not least, this is a genius move to sell parents on the idea of buying a Wii for their kids. Seriously, I bow down.
[Edit – the video has since been taken down. You’ll just have to trust me that it’s awesome.]
So get on out there and spend some money for the good of America. And please, if you work in retail, consider switching out that potpourri for a more pleasant scent. I suggest freshly baked sugar cookies. Mmmmm.