From the mouths of babes

When I was a teenager, over the course of about a week, three different companies starting building self-storage facilities along the same block. It was as if, unbeknownst to each other, they all bought the same consumer research poll that indicated my neighborhood was full of people with too much stuff willing to pay for storage.…

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Mixed messages

The purpose of any advertising is fairly straightforward – to get you to do something. More often than not they want you to buy something, but ads can also try to convince you to think or feel a certain way about something. However, lately I’ve been seeing more and more ads that just slightly miss the…

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It’s a dirty job

Since returning to America, I’ve had the chance to watch a fair bit of daytime television. This also means that I’ve had the chance to watch a fair bit of daytime advertising. The ads (appropriately so) are demographically split pretty evenly between retired people and women, since these are the two groups most likely to…

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Not buying it

I normally pay about as much attention to insurance commercials as I do ads for AARP travel discounts. And considering I’m not really their desired demographic, they probably pay about the same amount of attention to me. However, a recent campaign from AXA caught my eye, and unfortunately for all the wrong reasons. The basic…

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The perfect pitch

It’s a well-known fact among my friends that I love infomercials. It’s fascinating to me, in our current state of connectivity, that they still follow the same cheesy structure, right down to the ability to order via phone. I particularly enjoy the overly dramatic dramatizations of things that could go horribly wrong in your life…

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