Look with your special eyes

It’s not often that something can make me laugh, without fail, every time I see it.  But when he looks with his special eyes and sees ::gasp:: his brand, I nearly pee myself.  I can’t get enough of this commercial for 1-800-Contacts.

It reminds me a bit of an ad that was done by Publicis for Sprint as part of a campaign back in the early 2000’s (boy does that sound odd).  The ads featured the results of phone conversations ruined with static, my favorite being one where a spouse brings home a soap opera star instead of “soup from the store.”  There is a dramatic pause at the close of the commercial where the hunk is leaning against the mantle over the fireplace holding a can, and he mournfully states with his Spanish accent: “Soup.”  I’ve been searching for it on YouTube to add to the post, but I can’t find it anywhere.  You’ll just have to trust me that it’s hilarious.

Not all soap opera ads do it for me though.  In particular, I can’t stand the current Cheer detergent campaign that uses a fake show called “Brighten Beach” to highlight how well their product cleans whites.  A woman (who is supposed to be a babe, but does not fit the part) wakes up from a coma and thinks she sees an angel.  But, no!  It’s just the shiny white coat of the dreamy doctor, who carries around a bottle of Cheer for no apparent reason.  It’s pretty awful.

1-800-Contacts, however, is pure genius (thanks to the comedic stylings of the Perlorian Brothers).  I can’t wait for the next Overly Dramatic Dramatization to hit the airwaves!