Summer oddities

Judging by the feeling that my cheap shoes were melting into the asphalt in the Target parking lot yesterday, summer is now in full swing. Even though I’m photosensitive to the point of nearly vampire, I know that for most people this change of season means a lot of time spent outside. Though I won’t…

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Cashing in on fandom

It’s a commonly understood fact that Star Wars is more than just a series of films. It’s a rallying point, a fandom community of galactic proportions, and therefore, a big market for merchandise. As I was buying a Han Solo dress this morning (and wondering if it would be considered office-appropriate business casual attire), I started…

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How to feed a niche

I have a not-so-secret love for products with only one, very specific use. It takes a fantastic amount of chutzpah to get someone to spend money on something like a piece of plastic to fold shirts just a little bit more neatly. The gold standard of tunnel vision innovation is, without question, Williams-Sonoma. They have…

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