I’ve talked here before about how my sleeping habits (namely, the habit of not sleeping) lead to viewing a crazy amount of late-night television. Lately, there has been one product advertisement that I just can’t get out of my head. No, it’s not an exciting product. No, I don’t want it. No, it’s not even…
Read MoreOlympic Consumerism
With any big world event comes the inevitable big budget commercials. Like the Superbowl (but perhaps with significantly less hype) the Olympics provide an opportunity to reach a wide-ranging audience that is already hyper with sports fever. From lighthearted to heart wrenching, I’ve seen quite a few stellar spots in this first week of Olympic…
Read MoreSnowbound Ad Roundup
Since I’ve been basically confined to my house for almost a solid week now (thanks, El Nino/Snowpocalypse/Snowmageddon) I’ve had a lot of time to watch television. Daytime programming around here mainly consists of various CSI reruns and judge shows, so the real highlight has been the quality (and not so quality) commercials. I’ve assembled a…
Read MoreThe Coffee Wars
There is something very polarizing about a cup of coffee; in fact, I know a lot of people who would define themselves by where they buy their brew. Like any other addictive substance, this caffeine cocktail is a recession-proof way for businesses to get you in the door and hopefully have you spend some money…
Read MoreFor the Modern Woman
Faux butter faux pas
When they named their product I Can’t Believe It’s Not Butter, Unilever pretty much spelled out the main product benefit. It is not butter, and yet it tastes like butter. This is fairly straightforward, and up until now their advertising has focused on this mirage. You may remember the long-running campaign where someone lifts the…
Read MoreThe Glory of Infomercials
An insomniac since childhood, I have long been acquainted with what some consider the bane of late-night television: infomercials. However, unlike your average viewer, I happen to love paid programming. There is a strange sincerity in the overt enthusiasm of a tv salesman. Even though he may only be selling a mop, he is going…
Read MoreHow Dunkin Donuts won my heart (for now)
Dunkin Donuts is currently running a commercial with a man hocking counterfeit breakfast items from a fold-out box in front of an office building. It’s another ad that I want to hate, but somehow it makes me laugh every time I see it and I forget about my reservations. I want to hate it because…
Read MoredeHungerize
Snickers commercials are strangely polarizing. Most people I know either love them or hate them, although luckily for Snickers I’m pretty sure the same does not go for the actual candy. In any case, I am currently in love with their bizarre, frenetic campaign that seems to be a collection of those ideas that people…
Read MoreIt’s F-ing Quantum Mechanics
In my humble opinion, these are some f-ing awesome commercials for the Powermat. In addition to demonstrating the versatility of the English language, they fairly accurately portray the awe and wonder that accompany wireless technology. These commercials make me want to run down my batteries just so I can watch stuff charge.
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Positively Natalie 